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Internet Marketing: The Hidden Cash Cow

Using multiple marketing strategies will benefit your business. If you run an online company, internet marketing strategies are your best bet. If you are new to internet marketing, this article will teach you the basics.

A link that appears on every single page of a website is called a "site-wide link." Usually, you will find that webmasters place them towards the bottom of each page. This type of link can be beneficial if you have a central page you want your visitors to see, such as a page where they can order your products or a page where you concentrate your efforts to convince them to buy something. A site-wide menu with organized links is also helpful in directing traffic to other website pages. Your menu needs to be simple and well-structured; few people are going to stick around to figure out a confusing site, no matter how great the product.

When making your site, it is important that you pay close attention to meta tags. Your customers will not see these tags, but search engines make use of them to determine when to present your site as part of search results. The meta tags that are the most important should be added first, they should be the ones that describe your site the best. Remember not to overuse meta tags. Use other tags, and be sure to research keywords to find out which will attract the most traffic.

HTML tags are the building blocks of all websites. The H tag is used to mark important text and is a very important tag. This tag will bold the text, just like using ctrl-B or the Bold button in a word processor. Paragraphs, titles and subsection titles use these tags. This will make the page more appealing to readers. Search engine spiders will follow these tags to find important keywords. Your website titles should also incorporate keyword usage.

It is best to constantly think up new and exciting ways to promote your products on the Internet. Often, site owners will stick to old marketing methods that have worked for them in the past instead of coming up with innovative new ways of marketing their site. Since many people use the internet on a daily basis, it is quite common for material to go viral on a daily basis. This happens because internet users spread the viral item to their social contacts online. Items that go viral can help out your bottom line tremendously, but always remember that they will not last long. Figuring out what will or will not go viral is rarely possible, but you help your chances by creating content that is novel and distinct. Take the time to research past viral ads, and you can get an idea of what goes over well.

There is much more to internet marketing than this. You are only scratching the surface at this point. If you enjoyed these ideas that's great, but don't be afraid to look for more ideas elsewhere. This will allow you to expand your marketing campaign further.

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